Habits of the Most Successful Commercial Property Agents

Habits of the Most Successful Commercial Property Agents

updated March 29, 2018
commercial property

Jeff Greene, the Real Estate Entrepreneur, once said: “In real estate, you make 10% of your money because you are a genius and 90% because you catch a great wave.”

The 90% of catching a great wave is very true; yet this is actually a skill set that a successful property agent should have and should develop.

The Real Estate industry is not rocket science, but it requires hard work and perseverance; market astuteness and the ability to act alongside market forces influencing its demand and supply. Currently, the coworking or shared office sector is the fastest growing sub-sector within the industry and WSC is well placed to offer clients products from this sector. Lastly, the industry is very customer-centric; the best agents always put their customers first and their commissions second.
Since the beginning, WSC has teamed up with an army of outstanding commercial property partners and sales agents to build our global sales network. What does it take to be one of us? Read on below!

The Language of Communication is the Art of Leadership

First lesson we learn in life is communication. Expressing yourself clearly is key to becoming a successful property agent. Communication skills are acquired and developed through experience, practice and honing the art of truly listening. Clients who want to invest want information they can understand; therefore, they want someone who can “communicate” and “deliver the message” that appeals best to their personality and circumstance. Whether they are investment savvy or first-time investor, agents must find the best way to deliver the message that best suit their audience…and close the deal.

Do Your Homework

Research and knowledge gets you places! The property industry, specifically the commercial one, is constantly evolving. Educate yourself with what is happening in the industry by the hour. A successful agent is very much aware of the industry’s movers, shakers and trends.

The more you know, the more reliable you become to clients. The more informed you are; the more trustworthy you become to them. Your product offerings will be justified, your recommendations smart. Understand your market and build relevant insights if you want to stand out in this field.

A No Isn’t a No Forever

Albert Einstein said, “It’s not that I’m so smart, it’s just that I stay with problems longer.”
Perseverance is what distinguishes a “good” agent from a “great” one. Excellent communication skills and a solid industry know-how must be complimented with perseverance.

Perseverance does not mean imposing yourself on clients at all times; there is a thin line between being obtuse and diligent. Know when to push the “on” and “off” button because you need to play the waiting game too. The real estate industry is ever-evolving and the client who said “no” three months ago may say “yes” three months from now. Second to how much available funds they have, an investor values timing and opportunity above all else. NEVER cut ties with clients based on their initial negative response-this is the biggest mistake you will be making.

Do you have what it takes to become a great property agent?
If you want to be part of our “brilliant” partners, contact us at info@wsc-intl.com

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